TMF: When gender police attack!

Last week the conservative media and blogs blew up with the news of a J Crew ad featuring Creative Director Jenn Lyons painting her son’s toenails pink. While nail polish might not be a toy exactly, I think this qualifies for a Toy Marketing FAIL! post if I ever saw one.

This is just another example of the hysteria storm that floods the cultural consciousness whenever we are confronted with little boys and/or little girls doing something outside the gender norm. Whether it’s the “wrong” Halloween costume or a celebrity’s child who bends the gender rules, the punishment for violating the strict gender code is swift and often cruel.

Honestly, who gives a shit if a little boy’s toenails are painted pink? It’s not permanent! These gender police are just bullies in “concerned” adult’s clothing. And it’s just lame.

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