
I admit, I’m running a bit late on a Tired Marketing FAIL post on sexist holiday ads/toys, but perhaps this post is like a Christmas present — the thought that counts?
- So, let’s talk about Legos: There’s a call from folks on the other side of the pond (kudos PinkStinks for always being on top of sexism in toys/marketing) for the company to stop promoting sexist stereotypes by marketing different Legos to boys than girls. This has been a problem for years. Pink blocks? But here’s the deal, I didn’t realize that they haven’t always done that. So the pink blocks are a choice? Lame.
- Next up, Toys R Us: Let’s face it, they do an excellent job reinforcing the gender status quo. In fact, Pigtail Pals has a really comprehensive take-down of their holiday ads. Is there a reason why there’s a little girl playing with the kitchen set (and a reason why it’s pink?) on the facing page of a boy playing with a Batman set? Lame.
- And then there’s this round-up of sexist, racist and down-right terrible (real) toys for girls. It’s funny, because it’s true.
But there may be some good news on the fight to take the gender-coding out of the toy aisle. Check out this pic that my friend Kris texted me while she was shopping for her daughter:

What about you? Have you spotted a really sexist or racist toy? Or received a truly sexist piece of marketing in your mailbox this holiday season? I want to know! Tell me all about it in the comments section!
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Came across this on a Google search, you inspired me to put together this quick rant – http://rosiehannah.wordpress.com/2012/10/16/sexist-marketing-yes-in-2012/ that’s been on my mind for a while. Thanks! Love your blog, keep up the good work :o)
I’m glad this inspired you! Be sure to check out the entire TMF: Tired Marketing FAIL! series (link at the top of the page). And good luck with your blogging!
[…] by now most of you have probably heard about the big Lego shit-storm. It turns out, we’re not in the minority of people who hate the idea that the toy company has […]