Let’s take a look at a couple of toddler shirts I found on a recent shopping trip to Old Navy for this installment of TMF: Tired Marketing FAIL!
First we have a shirt in the boys section:
Then we have a shirt from the girl’s section:
Notice anything? I mean, besides the pink and blue gender-coding? Just like in past TMFs, we see that the “boy” shirt is all about action and having an autonomous identity while the “girl” shirt is all about being an object, which in this case means making sure to be “Daddy’s little Treasure.” Now, I think it’s wonderful if fathers and daughters have warm and loving relationships. But I hope my daughter wants more out of life than to ONLY aspire to be the apple of her father’s eye. And I don’t know if we can get more overt about the difference in how we treat boys and girls than making shirts that proudly proclaim that rules don’t apply to a boy.
And before I go I wanted to share this pic, sent in by my friend (and reader) Barbara:
Have you spotted at TMF? Send ’em my way and maybe I’ll be posting yours up soon!