Every now and then I am pleased to find a winner (rather than a loser) for the Tired Marketing FAIL! (TMF) series. So, today I give you A Mighty Girl, an online, curated clearinghouse dedicated to “raising smart, confident, and courageous girls.” The site even comes PinkStinks approved.
The Washington, DC-based A Mighty Girl bills itself as the world’s largest collection of books and movies for smart girls. There are sections on civil rights, being an “independent princess,” gardening, and many different kinds of adventures where girls are the heroes of their own stories. This is the theme of the site, which states:
Girls do not have to be relegated to the role of sidekick or damsel in distress; they can be the leaders, the heroes, the champions that save the day, find the cure, and go on the adventure. It is our hope that these high-quality children’s products will help a new generation of girls to grow and pursue whatever dreams they choose — to truly be Mighty Girls!
The site is also well-organized. You can find books by age or topic. And there is a huge range of topics from the expected kids categories to more evolved categories including science, creative arts, women’s history… even abuse and violence. Glancing at the cover art of the books reveals a nice diversity, too.
There is a lot of bad stuff out in the world. So it’s nice to highlight a winner every now and then!
Have you seen a candidate for Tired Marketing FAIL? Send it to me and maybe it will be featured in the next post!