Here we go again with another Tired Marketing Fail!
Exhibit A: “Daddy’s Cup Cake” pajamas sold in the girl’s section at Osh Kosh B’Gosh. Message: Girls need only be sweet and pretty!
Exhibit B: From the same store. These toddler t-shirts were marketed to boys. While I think the little chick is cute, I wonder why toddlers would care about being chick magnets, as the obvious double-meaning is that chicks are girls. Toddlers, regardless of gender, have almost no sex hormones in their little bodies. That doesn’t kick in until puberty. So, this is just kind of a gross hyper-sexualization of boys, with an added layer of being sexist against girls (as the objects, aka “chicks”).
We can do better!
Have you seen a TMF? Send ’em to me and maybe I’ll post yours in a future installment!